gtm-motions

Go-to-market motions for B2B SaaS are identified by scoring seven approaches—inbound, outbound, paid digital, community, partners, ABM, and PLG—from 1 to 10. This evaluation determines the best acquisition strategy and proposes primary and secondary motions for your product.

Build a 90-day GTM execution plan by designing a prioritized motion stack from your scored GTM approaches. The plan includes specific milestones, budgets, resource estimates, and success metrics tailored to your product, market, and pricing constraints.

ABM (Account-Based Marketing) targets specific high-value enterprise accounts with personalized outreach, while PLG (Product-Led Growth) uses the product itself as the primary acquisition driver. Both are evaluated among seven motions to propose the best primary and secondary approaches for enterprise deals.

Yes, GTM planning applies to PLG strategies with budget constraints by scoring PLG alongside six other motions to determine feasibility. It estimates required resources and timelines, proposing primary and secondary motions with recommended tools that fit your specific constraints.

To evaluate inbound and outbound GTM motions, provide your product details, target market, pricing model, and business constraints. These inputs allow the system to score each motion 1-10, suggest appropriate tools, and design a prioritized motion stack for your acquisition strategy.