Evaluate seven go-to-market motions and design an optimal motion stack.
npx skills add https://github.com/phuryn/pm-skills --skill gtm-motions-phuryn
Please help me install this Agent Skill. Skill: gtm-motions Source: https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/gtm-motions Command: npx skills add https://github.com/phuryn/pm-skills --skill gtm-motions-phuryn
This Skill helps you identify and select the most effective go-to-market (GTM) strategies and channels for your product, ensuring a targeted and efficient customer acquisition approach.
Use the gtm-motions skill to identify the best GTM motions for a new enterprise SaaS product with a 12-month sales cycle and a target ACV of $50k.
High-intent search queries and answers about installing and using this skill.
A go-to-market motion is your primary strategy for customer acquisition. You can choose the right go-to-market motion by evaluating product characteristics, market conditions, and resource availability across seven types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG.
To build a go-to-market strategy for B2B SaaS, analyze your product and target market to score the fit of various GTM motions. This process yields a recommended motion stack and a 90-day execution plan with specific tactics for channels like inbound content or outbound sales.
Use product-led growth (PLG) for lower-friction, self-serve software, and outbound sales for high-touch B2B products with long sales cycles. The optimal customer acquisition approach is determined by analyzing your specific product characteristics and target ACV.
While you can use a single channel, evaluating multiple go-to-market motions allows you to design an optimal cross-channel campaign stack. Analyzing product and market variables helps determine if prioritizing a single motion or a combined strategy is most efficient.
The best way to plan cross-channel campaigns for enterprise SaaS is to evaluate motions like Account-Based Marketing (ABM) and Partners against your product's sales cycle and ACV. This analysis scores channel fit and generates a targeted 90-day execution plan.
Yes, a go-to-market motion evaluation provides specific execution tactics. Beyond scoring the fit of motions like inbound or paid digital, the analysis outputs a recommended motion stack and a 90-day execution plan detailing specific tools and tactics.
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