gtm-outbound

Generate personalized multi-channel outreach sequences from enriched prospect data.

Updated Aug 23, 2026

Search Tags:#personalization #multi-channel #sequences #prospecting #outbound #lead-capture

Ready to run

npx skills add https://github.com/jforksy/claude-skills --skill gtm-outbound

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: gtm-outbound
Source: https://github.com/jforksy/claude-skills/tree/main/gtm-outbound
Command: npx skills add https://github.com/jforksy/claude-skills --skill gtm-outbound

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill addresses the challenge of turning enriched prospect data into highly personalized multi-channel outreach conversations that move prospects toward meetings.

Core Features & Use Cases

Personalization at scale: orchestrates email, LinkedIn, and other channels with context-aware messaging grounded in ICP data.
Context-driven message generation: uses data from /gtm-prospecting and the /gtm-icp framework to craft relevant outreach variants.
Handoff and tracking: outputs sequence definitions, templates, and logs for review and pipeline handoff to /gtm-lead-capture.

Quick Start

Load enriched prospects via /gtm-prospecting and load the messaging framework via /gtm-icp, then run /gtm-outbound to generate sequences and messages. Review the review queue before sending and hand off positive responses to /gtm-lead-capture.

Frequently Asked Questions about gtm-outbound

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I turn enriched prospect data into personalized multi-channel outreach sequences?▼

Context-driven message generation uses enriched prospect data and an ICP messaging framework to craft relevant outreach variants. It applies prospect context files to generate phase-based sequences across email, LinkedIn, and phone channels for personalized conversations.

What data do I need before starting personalized multichannel prospecting?▼

You need enriched prospect data at data/gtm/prospects/enriched/ and a messaging framework at data/gtm/messaging_framework.json. Optional context files under data/gtm/outbound further refine sequence design and response handling for your outreach program.

Can I use email, LinkedIn, and phone channels together in a single outbound sequence?▼

Yes, outbound sequences orchestrate email, LinkedIn, and phone channels together. The skill applies phase-based sequencing to determine channel timing and appropriateness based on prospect context and response handling data.

What is the best way to hand off positive outreach responses to lead capture?▼

The best way to hand off positive outreach responses is by reviewing the sequence review queue before sending, then forwarding positive responses to the lead-capture phase. This outputs sequence definitions, templates, and logs for pipeline tracking.

How does ICP messaging framework integration work for outbound personalization?▼

ICP messaging framework integration loads the framework at data/gtm/messaging_framework.json and combines it with enriched prospect data to drive context-aware message generation. This produces relevant outreach variants aligned with your ICP messaging standards.

What are the limitations of phase-based outbound sequences for lead capture?▼

Phase-based outbound sequences depend on the quality of enriched prospect data and the messaging framework provided. Without adequate context files and enriched data at the required paths, sequence design and response handling cannot generate personalized multi-channel outreach effectively.