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gtm

Define ICPs, positioning, channel strategy, pricing, and a 90-day GTM calendar.

28|19|Updated Mar 5, 2026
Search Tags:#pricing#positioning#calendar#outreach#gtm#icp
One-click install
npx skills add https://github.com/panaversity/agentfactory-business-plugins --skill gtm-panaversity
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: gtm
Source: https://github.com/panaversity/agentfactory-business-plugins/tree/main/innovation/skills/gtm
Command: npx skills add https://github.com/panaversity/agentfactory-business-plugins --skill gtm-panaversity

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Streamline go-to-market planning by enabling structured ICP definition, precise positioning, and a concrete 90-day GTM calendar that can be executed with limited or zero marketing budget.

Core Features & Use Cases

  • ICP Definition: define primary and secondary ICPs with buying triggers, signals, and NOT a fit criteria to focus outbound efforts.
  • Positioning & Messaging: craft For/Who/Our product/That/Unlike/We statements grounded in discovery language and customer language.
  • Channel Strategy: select, sequence, and justify GTM channels with realistic CAC/unit economics guidance suitable for early-stage teams.
  • Sales Process & 90-Day Calendar: translate ICP and positioning into a repeatable sales process and week-by-week actions for 90 days.
  • Pricing Strategy: establish baseline pricing principles and guardrails that align with ICP willingness to pay and lifecycle considerations.
  • Discovery Guardrails: integrate with innov.local.md context when available and provide redirects to discovery for ground-truth ICP data.

Quick Start

Define your ICP and generate a 90-day GTM calendar for your target AP managers at mid-market manufacturers.

I’m working without your venture context. Run Exercise 8 from Chapter 40 to build innov.local.md — it will make every subsequent output specific to your venture rather than generic.

Frequently Asked Questions about gtm

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a 90-day go-to-market calendar for early-stage B2B ventures?▼

To create a 90-day go-to-market calendar, the Skill translates your ICP and positioning into a repeatable sales process with week-by-week actions tailored for early-stage B2B ventures. It outputs a structured execution plan for limited or zero marketing budgets.

What is the best way to define an ideal customer profile for outbound outreach?▼

Defining an ideal customer profile involves specifying primary and secondary ICPs with buying triggers, signals, and not a fit criteria. This focuses outbound outreach efforts by establishing clear boundaries for target accounts.

How do I write a positioning statement grounded in customer language?▼

Writing a positioning statement uses the For/Who/Our product/That/Unlike/We framework grounded in discovery and customer language. This structures messaging to clearly differentiate your product in the market.

Can I establish a pricing strategy without venture context or ground-truth data?▼

You can establish baseline pricing principles and guardrails aligned with ICP willingness to pay without full context. However, the Skill provides discovery guardrails to route data needs when ground-truth ICP data is insufficient.

How do I select GTM channels with realistic CAC and unit economics for early-stage teams?▼

Selecting GTM channels involves choosing, sequencing, and justifying outreach paths with realistic CAC and unit economics guidance. This ensures channel strategies are suitable for early-stage teams operating with limited budgets.

Why does my go-to-market planning output generic results without venture context?▼

Go-to-market planning outputs generic results when working without venture context. You should build the innov.local.md file to make subsequent ICP, positioning, and calendar outputs specific to your venture.

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