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gtm-plan

Develop go-to-market strategies aligning launch narratives with verified customer evidence.

28|6|Updated Apr 23, 2026
Search Tags:#marketing#positioning#strategy#conversion#launch#gtm
One-click install
npx skills add https://github.com/EveryInc/Marketing-OS --skill gtm-plan-everyinc
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: gtm-plan
Source: https://github.com/EveryInc/Marketing-OS/tree/main/launches/gtm-plan
Command: npx skills add https://github.com/EveryInc/Marketing-OS --skill gtm-plan-everyinc

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This skill solves the problem of disjointed, calendar-driven launches by forcing a rigorous, evidence-based strategy that aligns product, marketing, and growth teams before execution begins.

Core Features & Use Cases

  • Strategic Hierarchy: Enforces a strict order of operations, ensuring positioning and customer evidence are locked before campaign tactics are developed.
  • Launch Classification: Provides a framework to categorize launches as consumption-led, participation-enhanced, or co-created to ensure the right level of customer involvement.
  • Use Case: Use this when preparing a launch plan for a new editorial franchise or product to ensure the campaign is built on verified customer receipts rather than speculative ideas.

Quick Start

Use the gtm-plan skill to draft a go-to-market strategy for the upcoming product launch by following the seven-step decision framework.

Frequently Asked Questions about gtm-plan

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a go-to-market strategy based on customer evidence instead of assumptions?▼

Build an evidence-led go-to-market strategy by aligning launch narratives with verified customer receipts and business goals. This approach replaces disjointed, calendar-driven launches with a rigorous framework aligning product, marketing, and growth teams.

What is the correct order of operations for a product launch plan?▼

A structured go-to-market strategy enforces a strict hierarchy, ensuring positioning and customer evidence are locked before campaign tactics are developed. This decision-making framework prevents disjointed execution across cross-functional teams.

How do I map conversion paths for a new editorial franchise launch?▼

Map conversion paths by categorizing your launch as consumption-led, participation-enhanced, or co-created. This classification framework ensures the right level of customer involvement for your editorial franchise or product launch.

Can I use this go-to-market framework for event and service launches, not just products?▼

Yes, this go-to-market strategy framework applies to product, service, event, and editorial franchise launches. It requires structured decision-making to align cross-functional teams before execution begins.

Why does my go-to-market strategy fail to align marketing and product teams?▼

Strategies fail when disjointed, calendar-driven launches skip evidence-based alignment. Enforcing a strict hierarchy locks positioning and customer evidence before developing campaign tactics, ensuring cross-functional launch alignment.

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