gtm-research-outbound

Analyze 10-K filings and earnings transcripts to generate outbound sales sequences.

1|Updated Mar 5, 2026
One-click install
npx skills add https://github.com/rvanshur/vertical-gtm-skills --skill gtm-research-outbound
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: gtm-research-outbound
Source: https://github.com/rvanshur/vertical-gtm-skills/tree/main/skills/03-research-outbound
Command: npx skills add https://github.com/rvanshur/vertical-gtm-skills --skill gtm-research-outbound

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill tackles the challenge of crafting highly personalized and effective outbound sales sequences for high-value enterprise accounts by leveraging deep research from public filings, private company intelligence, or earnings calls.

Core Features & Use Cases

  • Deep Research Analysis: Analyzes 10-K filings, private company data, or earnings call transcripts to uncover critical insights.
  • Persona-Tailored Sequences: Generates up to 24 unique email sequences, each customized for specific buyer personas.
  • Quantified Value Proposition: Develops a financial "wedge" to demonstrate potential ROI.
  • Use Case: A BDR needs to prospect into a large, public enterprise account. They input the company's latest 10-K filing, and the Skill generates a detailed POV brief, identifies key pain points and signals, and produces 24 personalized emails targeting different personas within the account, all grounded in the filing's data.

Quick Start

Generate a research-driven outbound campaign for 'Acme Corp' using their latest 10-K filing.

Frequently Asked Questions about gtm-research-outbound

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I personalize outbound sales sequences using 10-K filings?

To generate persona-tailored email sequences from earnings call transcripts, input the quarterly transcripts to extract strategic pain points and signals. The system analyzes the transcripts to produce up to 24 customized outbound emails and a single-page cheatsheet for account targeting.

What is a POV brief in enterprise prospecting?

A POV brief in enterprise prospecting is a single-page outbound cheatsheet that quantifies a financial wedge and demonstrates potential ROI. It synthesizes deep research from private company intelligence or public filings to guide high-value account targeting strategies.

Can I generate email sequences for multiple buyer personas from private company intelligence?

Yes, you can generate email sequences for multiple buyer personas from private company intelligence. The system analyzes your input data to produce up to 24 unique, persona-tailored outbound emails, ensuring targeted messaging across diverse stakeholders within an enterprise account.

How do I map ICP qualification signals from earnings calls to outbound campaigns?

To map ICP qualification signals from earnings calls to outbound campaigns, analyze the transcript text for strategic pain points and financial metrics. The system translates these extracted signals into quantified value propositions and persona-specific messaging for your sales sequence.

What is the best way to build a quantified financial wedge for BDR outreach?

The best way to build a quantified financial wedge for BDR outreach is to analyze public 10-K filings or private company data to identify revenue gaps and cost metrics. This data is then translated into a calculated ROI proposition for your POV brief.