gtm-strategy

Provide your product description, target market segments, research data, and timeline constraints. The skill walks through five steps: gathering research, defining channels, developing messaging, setting success metrics, and building a phased launch plan.

It evaluates digital channels like paid search and social, content and inbound channels like SEO, direct sales and partner outreach, community and grassroots channels, and product-led or viral channels matched to your target audience.

You need a product description with core features, target market segment details, market research or validation data, competitive landscape information, and optionally customer interview or survey data plus budget constraints.

The strategy defines awareness metrics like reach and brand recall, engagement metrics like CTR, conversion metrics like signups and demo bookings, revenue metrics like MRR and CAC, and market metrics like segment penetration.

A full GTM process is less suitable for minor feature updates or internal tool releases without external market impact. It is designed for product launches, new market entries, and launches requiring coordinated channel and messaging plans.