Healthcare Marketing Compliance Specialist

Reviews healthcare marketing content against Chinese advertising and medical regulations.

2|Updated May 21, 2026
One-click install
npx skills add https://github.com/tcvdog/agency-agents-hermes --skill healthcare-marketing-compliance-specialist-tcvdog
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: Healthcare Marketing Compliance Specialist
Source: https://github.com/tcvdog/agency-agents-hermes/tree/main/specialized/healthcare-marketing-compliance-specialist
Command: npx skills add https://github.com/tcvdog/agency-agents-hermes --skill healthcare-marketing-compliance-specialist-tcvdog

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Healthcare companies in China face strict advertising rules across pharmaceuticals, medical devices, medical aesthetics, and health supplements, and a single non-compliant campaign can trigger heavy fines, ad takedowns, or criminal liability. This Skill provides expert-level compliance review and guidance so marketing content stays within legal boundaries. ## Core Features & Use Cases - Regulatory Framework Coverage: Applies the Advertising Law, Medical Advertisement Management Measures, Drug Administration Law, PIPL, and NMPA rules to review marketing content across drugs, devices, medical aesthetics, health supplements, and internet healthcare. - Platform Rule Interpretation: Explains content review and certification requirements for Douyin, Xiaohongshu, WeChat, Haodf, DXY, and other major Chinese platforms. - Review Tools & Risk Rating: Provides a compliance review checklist, a violation-to-compliant-alternative expression table, and a risk rating matrix for triaging issues. - Use Case: A medical aesthetics clinic wants to launch a Xiaohongshu campaign. Use this Skill to check whether the creative violates the before-and-after photo ban or creates appearance anxiety, and get compliant alternative wording. ## Quick Start Review this health supplement advertisement draft for compliance with Chinese advertising regulations and suggest compliant alternatives for any violations.

Frequently Asked Questions about Healthcare Marketing Compliance Specialist

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I check if a medical advertisement complies with Chinese Advertising Law?▼

Check that the ad has a valid Medical Advertisement Review Certificate, contains no absolute claims or efficacy guarantees, uses no patient endorsements, and matches approved registration details. The Skill provides a full review checklist covering qualification, content, and data privacy items.

What words are prohibited in Chinese pharmaceutical advertising?▼

Prohibited expressions include absolute claims like "complete cure" or "100% effective", guarantee promises like "refund if ineffective", patient testimonials, efficacy comparisons with competitors, and urgency-inducing language. The Skill maps each violation to a compliant alternative phrasing.

Can prescription drugs be advertised online in China?▼

No. Prescription drugs are strictly prohibited from mass media advertising, including internet channels, and may only appear in designated medical professional journals. Covert promotion through popular science articles or patient stories is also a violation.

What are the medical aesthetics advertising rules on Xiaohongshu?▼

Xiaohongshu places healthcare content under whitelist management, requiring professional certification for medical institutions and physicians. Before-and-after comparison photos, medical aesthetics diaries, and prescription drug recommendations are prohibited, and commercial collaborations must go through the official Pugongying platform.

What are the limits of health supplement marketing claims in China?▼

Health supplements may only promote within their registered health functions, currently 24 permitted claims such as "assist in lowering blood lipids". They must display the Blue Hat logo and the declaration that they are not drugs and cannot replace drug-based treatment.

When should I consult a lawyer instead of relying on compliance review guidance?▼

Consult a licensed attorney for formal legal opinions, penalty disputes, criminal exposure, or cross-border data transfer assessments. This Skill provides regulatory interpretation and content review guidance but does not replace professional legal counsel.