hormozi-gtm-acquisition

Generate lead acquisition playbooks with Hormozi frameworks for B2B and SaaS.

1|Updated Apr 14, 2026

Search Tags:#marketing strategy #business growth #lead generation #customer acquisition #sales tactics

Ready to run

npx skills add https://github.com/andrescala/alex-hormozi-gtm-skills --skill hormozi-gtm-acquisition

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: hormozi-gtm-acquisition
Source: https://github.com/andrescala/alex-hormozi-gtm-skills/tree/main/Skills/hormozi-gtm-acquisition
Command: npx skills add https://github.com/andrescala/alex-hormozi-gtm-skills --skill hormozi-gtm-acquisition

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill addresses the challenges of generating leads, acquiring customers, and scaling a business, providing a comprehensive Hormozi-style tactical playbook for effective marketing and sales strategies.

Core Features & Use Cases

Lead Magnet Design: Offers guidelines and examples for creating effective lead magnets.
Channel Selection: Helps in choosing the right acquisition channels (warm/cold outreach, paid ads, content, referrals, affiliates).
Script Templates: Provides templates for cold emails, LinkedIn messages, and referral scripts.
Benchmarking: Offers benchmarks for email open rates, reply rates, lead conversion rates, and more.
Diagnostic Questions: Assists in diagnosing acquisition issues by asking targeted questions.
Decision Tree: Provides a step-by-step guide for different business stages and types.

Quick Start

Analyze your current lead acquisition strategy using the hormozi-gtm-acquisition skill and identify areas for improvement.

Frequently Asked Questions about hormozi-gtm-acquisition

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I improve customer acquisition and lead generation for my SaaS business?▼

Improve customer acquisition by applying a tactical playbook that includes lead magnet design, channel selection, and script templates. This framework helps SaaS businesses optimize lead generation through targeted cold outreach, paid ads, and referral strategies.

What is the best way to design a lead magnet for B2B cold outreach?▼

The best way to design a lead magnet for B2B outreach is to follow specific tactical guidelines that align with your acquisition channels. Effective lead magnets attract qualified leads by offering targeted value before executing your sales scripts.

How do I diagnose why my lead generation and customer acquisition strategy is failing?▼

Diagnose a failing lead generation strategy by using targeted diagnostic questions to identify bottlenecks. Compare your metrics against benchmark email open rates, reply rates, and lead conversion rates to isolate acquisition issues.

Do I need prior marketing and sales knowledge to use these customer acquisition frameworks?▼

Yes, you need prior knowledge of marketing and sales principles to effectively implement these customer acquisition frameworks. The tactical playbook is optimized for B2B and SaaS businesses and assumes a foundational understanding of lead generation strategies.

How do I choose the right marketing channels for lead generation?▼

Choose the right marketing channels by using a decision tree that maps different business stages and types to appropriate acquisition methods. This framework guides whether to prioritize warm outreach, cold outreach, paid ads, content, or referrals.

What are the benchmark reply rates for B2B cold email sales tactics?▼

Benchmark reply rates for B2B cold email sales tactics are provided as diagnostic thresholds to evaluate your campaign performance. Comparing your open rates and lead conversion rates against these benchmarks helps identify whether your scripts or targeting need adjustment.