hormozi-pitch

Community

Build an offer people feel “stupid” to refuse.

Authorajbmachon
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill helps you create irresistible offers and marketing copy by turning Alex Hormozi’s $100M Offers frameworks into a structured, end-to-end pitch workflow.

Core Features & Use Cases

  • Offer Value Equation Optimization: Guides you to increase Dream Outcome and Perceived Likelihood while reducing Time Delay and Effort & Sacrifice.
  • Guarantee Framework Selection: Helps you pick the right guarantee type (unconditional, conditional, outcome-based, or anti-guarantee) and strengthen it.
  • MAGIC Naming for Positioning: Generates offer names using the Make attention, Announce avatar, Give goal, Indicate interval, Complete with container formula.
  • Value Stack Construction: Builds a bonus stack that eliminates adjacent obstacles and supports pricing via total value vs. price ratio.
  • Scarcity & Urgency (Ethical): Produces limitation and urgency mechanisms that must be true to avoid trust-damaging fake scarcity.
  • Pricing Psychology: Calculates value-based pricing using outcome value and stack value heuristics.

Quick Start

Use hormozi-pitch to design your offer by running the offer-creation workflow, then follow the prompts to fill in your avatar, dream outcome, guarantee, bonuses, scarcity/urgency, MAGIC name, and value-based price.

Dependency Matrix

Required Modules

None required

Components

references

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: hormozi-pitch
Download link: https://github.com/ajbmachon/ajbm-skills/archive/main.zip#hormozi-pitch

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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