Create offers and sales copy using Hormozi's value equation frameworks.
npx skills add https://github.com/ajbmachon/ajbm-skills --skill hormozi-pitch
Please help me install this Agent Skill. Skill: hormozi-pitch Source: https://github.com/ajbmachon/ajbm-skills/tree/main/plugins/business-skills/skills/hormozi-pitch Command: npx skills add https://github.com/ajbmachon/ajbm-skills --skill hormozi-pitch
This Skill helps you create irresistible offers and marketing copy by turning Alex Hormozi’s $100M Offers frameworks into a structured, end-to-end pitch workflow.
Use hormozi-pitch to design your offer by running the offer-creation workflow, then follow the prompts to fill in your avatar, dream outcome, guarantee, bonuses, scarcity/urgency, MAGIC name, and value-based price.
High-intent search queries and answers about installing and using this skill.
To create an irresistible offer using the value equation, you optimize the formula Value = (Dream Outcome × Perceived Likelihood) / (Time Delay × Effort & Sacrifice) by increasing the numerator and decreasing the denominator. This structured workflow builds pitches that maximize perceived value.
The MAGIC naming formula for pitch writing is a positioning framework that stands for Make attention, Announce avatar, Give goal, Indicate interval, and Complete with container. It generates offer names that immediately communicate the specific outcome and timeframe to the target audience.
To build a value stack with obstacle-based bonuses, you identify adjacent obstacles your avatar faces and create specific bonuses that eliminate them. This stack construction supports value-based pricing by ensuring the total value of the stack significantly exceeds the asking price.
The best guarantee types for offer creation include unconditional, conditional, outcome-based, and anti-guarantees. Selecting the right guarantee framework strengthens your pitch by reducing perceived risk and increasing the likelihood of purchase.
You add ethical scarcity and urgency to a sales offer by creating true limitation and urgency mechanisms that reflect actual constraints. This approach produces genuine scarcity without trust-damaging fake urgency, aligning with Hormozi's $100M Offers framework.
You calculate value-based pricing for your offer using outcome value and value stack heuristics. This pricing psychology approach determines your price point by comparing the total value of the dream outcome and bonuses against the actual asking price.
alexsmedileDiagnoses offer weaknesses and outputs prioritized fixes with severity scoring.
KikobeatsGenerate marketing copy for web pages, including headlines and calls to action.
ryzamediaPlan lead magnet formats, content outlines, gating, distribution, and measurement.
pedronauckGenerate offers and pitches using Alex Hormozi's "$100M Offers" methodology.
