hypothesis-building

Generate testable pain hypotheses and search angles for a target vertical.

106|22|Updated Mar 1, 2026

Search Tags:#pain points #hypotheses #campaign planning #outbound #verticals #list building

Ready to run

npx skills add https://github.com/extruct-ai/gtm-skills --skill hypothesis-building

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: hypothesis-building
Source: https://github.com/extruct-ai/gtm-skills/tree/main/skills/hypothesis-building
Command: npx skills add https://github.com/extruct-ai/gtm-skills --skill hypothesis-building

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you quickly generate specific, testable pain hypotheses for a target vertical, guiding your outreach and list-building efforts without needing external research or API keys.

Core Features & Use Cases

Hypothesis Generation: Creates targeted pain points based on existing context (ICP, win cases) and user input.
Search Angle Definition: Outputs concrete search queries to find companies experiencing these pains.
Use Case: After defining your Ideal Customer Profile (ICP) for a new market, use this Skill to brainstorm the most likely problems your product can solve for companies in that market, and get ideas on how to find them.

Quick Start

Use the hypothesis-building skill to generate hypotheses for the SaaS vertical.

Frequently Asked Questions about hypothesis-building

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I generate pain hypotheses for outbound campaign planning?▼

You can generate pain hypotheses for outbound campaign planning by providing your Ideal Customer Profile (ICP), win cases, and target vertical context to a reasoning tool that outputs testable customer pain points and corresponding list-building search queries.

What is a pain hypothesis in the context of vertical outbound marketing?▼

A pain hypothesis in vertical outbound marketing is a testable assumption about a specific customer problem that your product solves, generated from existing context to guide targeted outreach and list-building efforts for a specific market.

How do I find companies experiencing specific pain points for list building?▼

To find companies experiencing specific pain points for list building, you can use generated search angles and concrete search queries derived from your target vertical's customer pain hypotheses to identify matching organizations.

Can I generate campaign hypotheses without external API calls or research tools?▼

Yes, you can generate campaign hypotheses without external API calls by using a Skill that operates on internal reasoning and provided context files, such as ICP definitions, to output testable pain points and search angles directly.

Do I need to define an Ideal Customer Profile before generating outreach hypotheses?▼

Yes, defining an Ideal Customer Profile (ICP) is required before generating outreach hypotheses, as the tool uses your ICP, target vertical, and win cases as the foundational context to produce relevant, testable pain points and search angles.

What's the best way to brainstorm customer pains for a new SaaS vertical?▼

The best way to brainstorm customer pains for a new SaaS vertical is to input your existing context files into a hypothesis generation tool, which outputs specific, testable pain points and list-building search angles for your outbound campaign.