icp-website-audit

An ICP website audit evaluates your client site against 1-3 competitors by crawling pages, generating persona-based scorecards, and producing a consolidated report with prioritized GTM recommendations.

Persona-based website scoring evaluates how effectively a site addresses specific buyer personas. It applies automated persona scaffolding to analyze cross-site consistency and generate actionable scorecards for marketing and sales teams.

Yes, you can run a head-to-head competitive analysis comparing your client site against 1-3 competitors. The audit consolidates persona gaps, cross-site consistency issues, and prioritized action items into one report.

ICP-driven website gaps are identified by analyzing your site against target personas and competitor sites. The audit generates a scorecard highlighting missing persona messaging and cross-site consistency problems.

No, manual persona definition is not strictly required. The audit process includes automated persona scaffolding to generate the necessary buyer profiles if they are not provided, ensuring the website review can proceed.

The best way to prioritize action items is through an ICP website audit scorecard. It compares your site against competitors and outputs a consolidated report with prioritized GTM recommendations tailored for marketing, sales, and product teams.