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icp-website-review

Evaluate websites against ICP personas to generate structured scores and qualitative feedback.

1.1k|200|Updated Mar 2, 2026
Search Tags:#personas#user-research#competitive-analysis#scorecard#icp#website-review#focus-group
One-click install
npx skills add https://github.com/gooseworks-ai/goose-skills --skill icp-website-review-gooseworks-ai
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: icp-website-review
Source: https://github.com/gooseworks-ai/goose-skills/tree/main/skills/capabilities/icp-website-review
Command: npx skills add https://github.com/gooseworks-ai/goose-skills --skill icp-website-review-gooseworks-ai

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Evaluate websites from the ICP perspective by applying pre-built ICP personas to target URLs.

Core Features & Use Cases

  • Structured scorecard evaluations comparing site pages against ICP personas.
  • Freeform focus-group style feedback from simulated ICP personas.
  • Head-to-head competitive analysis across sites to benchmark ICP fit.
  • Reuses persona data from icp-persona-builder to simulate buyer perspectives.

Quick Start

Run an ICP website review on https://example.com using ICP personas loaded from clients/<client>/personas/personas.json.

Frequently Asked Questions about icp-website-review

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I run a competitive website analysis to benchmark ICP fit across multiple URLs?▼

Run head-to-head competitive comparisons by providing multiple target URLs to evaluate how well each site fits your ICP personas, generating benchmark scores and qualitative feedback across competitors.

Can I simulate a focus group using pre-built user personas for website feedback?▼

Yes, you can use the freeform focus group mode to simulate persona discussions, generating qualitative feedback from your pre-built ICP personas applied to target website URLs.

Do I need a specific personas.json file to start an ICP website review?▼

Yes, the review requires a personas.json file loaded from the clients directory. This file contains the pre-built ICP personas needed to generate per-persona scores and narratives.

What is the difference between a structured scorecard and freeform focus group evaluation?▼

A structured scorecard provides quantitative per-persona scores against site pages, while a freeform focus group generates qualitative narrative feedback from the simulated ICP personas.

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