influencer-marketing

Plans influencer, creator, and ambassador partnerships with deal structuring, FTC disclosure, and ROI measurement.

Updated Aug 3, 2026
One-click install
npx skills add https://github.com/Yvesdefaria/GymLab --skill influencer-marketing-yvesdefaria
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: influencer-marketing
Source: https://github.com/Yvesdefaria/GymLab/tree/main/.opencode/skills/marketingskills/skills/influencer-marketing
Command: npx skills add https://github.com/Yvesdefaria/GymLab --skill influencer-marketing-yvesdefaria

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Brands waste budget on follower-count-driven influencer deals, skip legally required disclosures, and cannot attribute revenue to creator campaigns. This Skill guides the full partnership lifecycle so deals are structured fairly, compliant, and measurable. ## Core Features & Use Cases - Partner Sourcing & Vetting: Tier creators (nano to macro/B2B), check engagement quality, detect fake followers, and assess audience-ICP fit and brand safety. - Deal Structuring & Compliance: Choose flat, performance, hybrid, or gifting compensation; negotiate usage rights for whitelisting; enforce FTC disclosure requirements in briefs and agreements. - Attribution & Ambassador Programs: Set up promo codes, UTM links, vanity URLs, and post-purchase surveys; design sustained ambassador programs with benefits ladders and per-ambassador tracking. - Use Case: A DTC brand wants to sponsor a 1M-subscriber YouTuber. The Skill recommends a hybrid flat-plus-CPA deal, locks content usage rights for paid-ad repurposing, requires clear #ad disclosure, and sets up a unique promo code before launch. ## Quick Start Help me structure and track an influencer sponsorship deal with a mid-tier YouTube creator, including disclosure requirements and ROI measurement.

Frequently Asked Questions about influencer-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I structure an influencer marketing deal?

Choose between flat fee, performance/CPA, hybrid (lower flat fee plus commission), or gifting based on your goal. Negotiate content usage rights for whitelisting, exclusivity, deliverables, and put disclosure obligations in a written agreement.

How do I measure ROI from influencer and podcast sponsorships?

Set up attribution before launch: unique promo codes, UTM tracking links per creator, vanity landing pages, and a post-purchase survey to catch branded-search halo effects. Judge on cost per qualified outcome, not reach or EMV.

Do gifted products require FTC disclosure?

Yes. Gifting is a material connection, so a gifted post still requires clear, conspicuous disclosure like #ad, spoken aloud in video and visible in captions. The brand, not just the creator, can be held liable for non-disclosure.

How do I vet an influencer for fake followers?

Check engagement rate relative to follower count, look for sudden follower spikes, generic comments, or comment pods, and review whether their sponsored posts still get engagement. Audience-intelligence tools like SparkToro help verify real audience composition.

Should I script influencer content word-for-word?

No. Scripted reads kill authenticity and convert worst. Instead provide a creative brief with the core why, two or three talking points, the exact CTA, guardrails including disclosure, and explicit creative freedom in the creator's own style.

When should I choose micro-influencers over macro-influencers?

A portfolio of nano and micro creators usually out-converts one macro placement at the same budget because their audiences are more niche and trusting. Macro creators suit top-of-funnel awareness but have the lowest conversion per follower.