positioning-and-pitch
CommunityTranslate product positioning into winning pitches.
Product & Management#positioning#go-to-market#executive communication#product differentiation#market category#pitch framework
Authortomaszstaniak
Version1.0.0
Installs0
System Documentation
What problem does it solve?
This Skill helps you define product positioning (for whom you win, against which alternatives, and why) and turn it into pitches that land with executives, partners, and buyers.
Core Features & Use Cases
- Five-component positioning: map competitive alternatives, unique capabilities, differentiated value, best-fit customers, and market category into one coherent story.
- Positioning quality scoring: diagnose whether your positioning and pitch are missing clarity, specificity, or defensible differentiation.
- Two-phase pitch model: build pitches using Setup (market insight + alternatives + “perfect world”) followed by Follow-Through (introduction, differentiated value, proof, objection handling, and the ask).
- Common failure modes & fixes: detect generic “value prop” claims, category framing mistakes, and disconnects between positioning and roadmap decisions.
Quick Start
Use the positioning-and-pitch Skill to rewrite your product story as a Setup/Follow-Through pitch by grounding it in your five positioning components.
Dependency Matrix
Required Modules
None requiredComponents
references
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: positioning-and-pitch Download link: https://github.com/tomaszstaniak/pm-ai-skills/archive/main.zip#positioning-and-pitch Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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