What problem does it solve? Marketing teams lack a formal way to feed real campaign performance data into their monthly planning workflow, so decisions about reusing creative assets rely on intuition instead of measured results. This Skill defines how to ingest the weekly advertising report from Telefónica's Communication Analytics team and turn it into structured, attributable performance evidence. ## Core Features & Use Cases - Structured ingestion of weekly PDF reports: Reads the four weekly reports of the previous month as a series, extracting per-campaign and per-creativity metrics (CTR, leads, CPL, VTR) via multimodal PDF reading. - Metric classification rules: Distinguishes response metrics (usable for creative decisions), coverage metrics (for media planning only), and sales figures (context only, never attribution), preventing unsupported claims. - Confidence-aware downstream flow: Registers report coverage (4/4 to 0/4 weeks) as a confidence level that determines whether copywriting decisions run in data-backed or qualitative mode. - Use Case: At the start of a monthly MAIA run, the Strategist agent reads four weekly PDF reports, fills the Golden Briefing's performance fields with coded creatives and their metrics, and the Copywriter later decides REUSE/ADAPT/REFRESH/CREATE per asset with cited evidence. ## Quick Start Attach the four weekly advertising report PDFs from last month to the ticket and ask the Maia Strategist to extract per-creativity performance into the Golden Briefing.
