ivx-ua-marketing-strategy

What problem does it solve?

This Skill centralizes and automates user acquisition economics, ASO, geo-targeting, and marketing strategy for games built with the IntelliVerseX SDK, replacing ad-hoc spreadsheets and guesswork with reproducible, data-driven plans and payback models.

Core Features & Use Cases

• Feature-to-Cohort mapping: Maps every game feature to target audience cohorts, preferred ad platforms, and language/region fit.
• Advanced ASO & competitor gap analysis: Produces must-win, blue-ocean, and long-tail keyword strategies per locale and optimized metadata for App Store and Google Play.
• UA economics & payback modeling: Calculates CPI-driven payback periods (7/14/30 day), retention decay, ARPDAU-driven LTVs, and ROAS-ranked country priority lists.
• Ad creative briefs & pipeline integration: Generates cohort × platform × language creative briefs and integrates with Content-Factory to output structured JSON, Markdown, PDF, and DOCX assets.
• Use case: Run a game_marketing_audit for "Quiz-Verse" to get a ROAS-ranked country matrix, ASO metadata in multiple languages, payback charts, and production-ready ad creative briefs.

Quick Start

Run the game_marketing_audit pipeline with your game's feature list, economy config, GDD, platforms and supported languages to produce the marketing_audit.json and exportable reports.