jobs-to-be-done

To write a jobs-to-be-done statement, identify the underlying customer job and frame the problem around the progress the customer seeks to make. Outline the Job Statement format by mapping functional, emotional, and social dimensions to guide product decisions.

The jobs-to-be-done framework understands customer motivations by treating products as hired to get a specific job done. It works by mapping the forces of Push/Pull, Anxieties, and Habits to uncover why customers hire a product and define true competition.

Map functional, emotional, and social dimensions during user research by analyzing how a product helps a customer progress. This structured analysis breaks down customer motivations to inform product strategy and reframe features around the desired progress.

Use jobs-to-be-done theory for competitive analysis when you need to define true competition based on the underlying customer job rather than product features. It helps reframe the competitive landscape by focusing on the progress the customer seeks to make.

Yes, you can use jobs-to-be-done analysis to write user stories for new offerings. By articulating a clear Job Statement and mapping customer dimensions, you can effectively reframe features around the progress customers want to achieve.