journey-map

Document customer journey stages, touchpoints, actions, emotions, and pain points.

Updated Apr 1, 2026
One-click install
npx skills add https://github.com/hpsgd/claude-marketplace --skill journey-map-hpsgd
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: journey-map
Source: https://github.com/hpsgd/claude-marketplace/tree/main/plugins/product/ux-researcher/skills/journey-map
Command: npx skills add https://github.com/hpsgd/claude-marketplace --skill journey-map-hpsgd

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Map customer journeys to illuminate stages, touchpoints, actions, emotions, pain points, and opportunities to improve end-to-end user experiences.

Core Features & Use Cases

  • Define scope: identify user type, journey, start and end points to frame the analysis.
  • Map stages: capture stage name, user goals, touchpoints, user actions, thinking, feelings, pain points, and opportunities.
  • Output & reuse: generate a structured journey map that informs product design, research findings, and improvement priorities.
  • Use Case: Apply to onboarding, purchase, or support journeys to diagnose friction and prioritize improvements.

Quick Start

Define the scope for a specific user type and journey, then map each stage with goals, touchpoints, actions, thinking, feelings, pain points, and opportunities.

Frequently Asked Questions about journey-map

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I map a customer journey to identify UX pain points and opportunities?

A customer journey map documents stages, touchpoints, actions, emotions, and pain points to reveal friction and gains across the end-to-end user experience for UX research and product design.

How do I structure a journey map for onboarding and retention analysis?

Structure a journey map for onboarding or retention analysis by defining the user scope and mapping each stage with touchpoints, user actions, feelings, pain points, and opportunities to prioritize improvements.

What should be included in a customer journey map to diagnose friction?

To diagnose friction, a customer journey map should include stage names, user goals, touchpoints, user actions, thinking, feelings, pain points, and opportunities to inform design decisions and improvement priorities.

Can I use journey mapping for service design scenarios like purchase and support?

Yes, journey mapping applies to UX research, product design, and service design scenarios like purchase and support to diagnose friction, prioritize improvements, and generate structured research findings.

What's the best way to define scope before mapping user experiences?

Define scope before mapping user experiences by identifying the user type, target journey, and start and end points to frame the analysis and ensure structured output for design decisions.