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journey-mapping

Map end-to-end user journeys with touchpoints, emotions, and friction points.

70|34|Updated Apr 7, 2026
Search Tags:#personas#emotion#service-design#user-journey#friction#journey#touchpoints
One-click install
npx skills add https://github.com/Productfculty-aipm/PM-Copilot-by-Product-Faculty --skill journey-mapping-productfculty-aipm
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: journey-mapping
Source: https://github.com/Productfculty-aipm/PM-Copilot-by-Product-Faculty/tree/main/skills/journey-mapping
Command: npx skills add https://github.com/Productfculty-aipm/PM-Copilot-by-Product-Faculty --skill journey-mapping-productfculty-aipm

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Helps product teams visualize the complete user experience from awareness to outcome, revealing touchpoints, emotions, and friction points that are often missed.

Core Features & Use Cases

  • Structured journey phases: define awareness, consideration, activation, core usage, expansion, retention, and advocacy.
  • Persona-driven mapping: align journeys to primary user segments and goals using provided personas and product context.
  • Emotion and friction analysis: capture user thoughts and feelings at each stage to identify opportunities.
  • Output-ready artifacts: generate journey-map rows, emotion arc, and top opportunities for stakeholder reviews.

Quick Start

Create a journey map for the onboarding-to-retention flow for the primary persona and goal.

Frequently Asked Questions about journey-mapping

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I map the end-to-end user journey across multiple personas?▼

Mapping the end-to-end user journey involves structuring phases from awareness to advocacy, capturing touchpoints, emotions, and friction points across multiple personas. The Skill reads persona data from context files to generate a structured map with an emotion arc and prioritized opportunities.

What is emotion and friction analysis in service design?▼

Emotion and friction analysis in service design captures user thoughts and feelings at each journey stage to identify friction points and missed touchpoints. This reveals hidden user experience gaps and outputs prioritized opportunities for stakeholder review.

How do I structure user journey phases for onboarding and retention?▼

Structuring user journey phases for onboarding and retention involves defining sequential stages like awareness, activation, core usage, and advocacy. The Skill maps these phases to capture emotions and friction points throughout the ongoing usage lifecycle.

Can I generate a stakeholder-ready journey map without external dependencies?▼

Yes, you can generate a stakeholder-ready journey map without external dependencies. The Skill produces output-ready artifacts including journey-map rows, an emotion arc, and top opportunities directly from your local persona and product context files.

Do I need persona profiles to map user journey touchpoints?▼

Yes, you need persona profiles to accurately map user journey touchpoints. The Skill specifically gathers persona data from memory and context files to align the journey stages, emotions, and friction points with primary user segments and goals.

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