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journey-map

Create user journey maps with stages, touchpoints, emotions, and pain points.

38|5|Updated Feb 24, 2026
Search Tags:#user-experience#opportunity#ux-research#design-thinking#journey-map#emotions#pain-points
One-click install
npx skills add https://github.com/launchapp-dev/animus-cli --skill journey-map-launchapp-dev
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: journey-map
Source: https://github.com/launchapp-dev/animus-cli/tree/main/.claude/skills/journey-map
Command: npx skills add https://github.com/launchapp-dev/animus-cli --skill journey-map-launchapp-dev

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill helps product and UX teams create a structured, end-to-end map of user journeys, capturing stages, goals, touchpoints, emotions, pain points, and opportunities to drive design decisions.

Core Features & Use Cases

  • Structured journey mapping: Define stages (awareness to advocacy) with clear goals, actions, touchpoints, and channels.
  • Emotion and pain point tracking: Visualize emotional trajectory and friction points to identify design opportunities.
  • Persona-specific scenarios: Tailor journeys to target personas to uncover friction and opportunities across contexts.
  • Output for design critique: Produce a ready-to-use journey map for UX reviews, stakeholder demos, and brainstorming sessions.

Quick Start

Define the persona and scope; draft 5–7 journey stages with goals, actions, touchpoints, emotions, pain points, and opportunities.

Frequently Asked Questions about journey-map

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a user journey map for a specific persona and scenario?▼

To create a user journey map, define the target persona and scenario scope, then draft 5–7 stages capturing goals, actions, touchpoints, emotions, pain points, and prioritized opportunities. This structured mapping captures the as-is state and future opportunities to drive design decisions.

What should a complete user journey map include for UX research?▼

A complete user journey map should include 5–7 stages with defined goals, actions, touchpoints, channels, thoughts, emotions, pain points, and prioritized opportunities. This end-to-end mapping visualizes the emotional trajectory and friction points to identify design opportunities.

How do I track pain points and emotions across product journey stages?▼

Track pain points and emotions by mapping them against each journey stage from awareness to advocacy. Visualizing the emotional trajectory and friction points at every touchpoint helps uncover design opportunities and prioritize UX improvements.

When do I need journey mapping for product design decisions?▼

You need journey mapping when product and UX teams require a structured, end-to-end view of user interactions to drive design decisions. It is essential for UX reviews, stakeholder demos, and brainstorming sessions to identify friction and opportunities across contexts.

Does journey mapping work for mapping both as-is states and future opportunities?▼

Yes, journey mapping applies to a defined persona and scenario to capture both the as-is state and future opportunities. It structures end-to-end stages with touchpoints and prioritized opportunities to align stakeholders on current friction and future potential.

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