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journey-map

Guide teams in creating end-to-end journey maps with stages, pain points, and opportunities.

2.0k|325|Updated Mar 7, 2026
Search Tags:#opportunity#ux-research#user-journey#journey-map#emotions#pain-points#touchpoints
One-click install
npx skills add https://github.com/Owl-Listener/designer-skills --skill journey-map-owl-listener
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: journey-map
Source: https://github.com/Owl-Listener/designer-skills/tree/main/design-research/skills/journey-map
Command: npx skills add https://github.com/Owl-Listener/designer-skills --skill journey-map-owl-listener

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Mapping the end-to-end user journey helps teams visualize the entire experience, identify pain points, and surface opportunities for improvement across products, services, and features.

Core Features & Use Cases

  • Define persona-specific stages and goals to map awareness, consideration, adoption, and advocacy.
  • Capture actions, touchpoints, channels, emotions, and pain points for each stage.
  • Visualize an emotional curve and prioritize opportunities by impact and feasibility.
  • Collaborate with stakeholders by documenting context, assumptions, and success metrics for each stage.

Quick Start

Outline a target persona, scope, and 5-7 journey stages to begin a journey map.

Frequently Asked Questions about journey-map

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
What is a user journey map and what does it include?▼

A user journey map visualizes the end-to-end experience by capturing persona-specific stages, actions, touchpoints, channels, emotional responses, and pain points to identify opportunities for design improvement.

How do I create an end-to-end journey map for multiple personas?▼

To create a journey map, outline a target persona, define the scope, and establish 5-7 lifecycle stages like awareness or adoption, then document goals, touchpoints, and emotional curves for each stage.

How do I prioritize opportunities and pain points from UX research?▼

You can prioritize opportunities and pain points by evaluating them against impact and feasibility metrics, allowing your team to systematically drive design decisions based on the mapped user journey data.

Can I map user emotions and touchpoints across different product stages?▼

Yes, you can capture actions, channels, and emotional responses for each stage of the user lifecycle, allowing you to visualize an emotional curve across awareness, consideration, adoption, and advocacy phases.

Does this journey mapping approach work for both products and services?▼

Yes, this journey mapping approach applies across both products and services, supporting structured mapping with multiple personas and lifecycle stages to document context, assumptions, and success metrics.

What is the best way to document assumptions and success metrics for a journey map?▼

The best way to document assumptions and success metrics is to collaborate with stakeholders by capturing context for each defined stage, ensuring structured mapping that drives prioritized design decisions.

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