What problem does it solve?
This Skill solves the challenge of misaligned product strategy and ineffective user research by shifting the focus from superficial user demographics to the underlying functional, emotional, and social tasks users are trying to accomplish.
Core Features & Use Cases
- Job Identification: Deconstructs user needs into specific functional, emotional, and social dimensions.
- Competitive Landscape Mapping: Identifies non-obvious competitors, including the choice to do nothing.
- Use Case: If your product is experiencing high churn, use this Skill to analyze why users are "firing" your product and which alternative solutions they are "hiring" to complete their specific job.
Quick Start
Use the jtbd-skill to analyze the user needs and competitive landscape for a new mobile fitness tracking application.