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kennedy-kennedy-media

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Design a profit-first media mix with direct mail.

Marketing & Sales#multichannel#direct mail#media strategy#channel dependency audit#direct response social#endorsed mailing
Authorrodrigo-altissimo
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill helps you choose and plan a profit-driven media strategy by preventing channel dependency and ensuring every channel supports measurable direct response.

Core Features & Use Cases

  • Multimedia/Multichannel Imperative Audit: Diagnose lead/customer/revenue concentration so no single channel (and all social combined) exceeds the 20% dependency rule.
  • Direct Mail Mastery for DR: Specify A-pile format, grabber/lumpy mail, and endorsed mailing mechanics to maximize opens and conversions.
  • DR Social + Paid Media Planning: Translate direct-response rules into channel selection for social and paid ads while requiring tracking, offers, urgency, follow-up, and ROI measurement.
  • Media Mix Planning & Contingencies: Build a channel plan that includes “what if this channel dies tomorrow” resilience.

Quick Start

Tell the Skill: "Audit my current channel mix and design a 90-day multichannel plan that starts with A-pile direct mail, uses social as ONE combined channel, and specifies tracking and contingency steps."

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: kennedy-kennedy-media
Download link: https://github.com/rodrigo-altissimo/qiartificial/archive/main.zip#kennedy-kennedy-media

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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