keyword_research

Start with seed topics from your business goals, expand them using Google Autocomplete, People Also Ask, and competitor keywords, then filter by volume, difficulty, and intent. Map surviving keywords to specific target pages to avoid cannibalization.

This workflow recommends targeting keywords with difficulty below 50 combined with monthly search volume above 100. Lower difficulty with decent volume represents low-hanging fruit, especially for newer domains with limited authority.

The four intent types are informational (seeking knowledge), navigational (finding a specific site), commercial (comparing options), and transactional (ready to buy). Matching your content type to the keyword's intent is essential for ranking.

Keyword cannibalization happens when multiple pages target the same term. Prevent it by mapping each keyword to exactly one target page during the clustering phase and building a pillar page that covers the main topic comprehensively.

A content brief should include the target keyword with its volume, difficulty, and intent, a SERP analysis of top results, a structured H1/H2 outline, and a list of LSI keywords. This gives writers everything needed to produce competitive content.