laer-framework

Name: laer-framework
Availability: InStock
Author: jmbluhm

Apply the LAER sequence to manage sales objections with templates and talk tracks.

Updated Jan 28, 2026

Search Tags:#objection-handling #sales-framework #talk-tracks #LAER #sales-coaching #customer-conversation

Ready to run

npx skills add https://github.com/jmbluhm/b2b-sales-skills --skill laer-framework

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: laer-framework
Source: https://github.com/jmbluhm/b2b-sales-skills/tree/main/skills/objection-handling/laer-framework
Command: npx skills add https://github.com/jmbluhm/b2b-sales-skills --skill laer-framework

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

LAER provides a repeatable, empathetic framework to address customer objections, enabling reps to move conversations forward rather than stall.

Core Features & Use Cases

Structured process: Use the LAER sequence to guide conversations from discovery to close.
Templates & talk tracks: Include ready-to-use language for common objections (price, timing, authority).
Adaptable to context: Combine with other skills for tailored responses or escalations in complex deals.

Quick Start

Start a conversation by applying LAER to the customer's objection: Listen, Acknowledge, Explore, Respond, and optionally Confirm, then summarize the path forward.

Frequently Asked Questions about laer-framework

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

What is the LAER framework for sales objection handling?▼

The LAER framework for sales objection handling provides a repeatable, empathetic sequence—Listen, Acknowledge, Explore, Respond—to guide customer conversations from discovery to close without stalling. It includes an optional Confirm step to validate resolution before moving forward.

How do I handle price and timing objections in a sales conversation?▼

You handle price and timing objections in a sales conversation by applying the LAER sequence: Listen to the concern, Acknowledge it, Explore the underlying reasons, and Respond using ready-to-use talk tracks and templates tailored to those specific objections.

Does the LAER framework work for negotiation and demo stages?▼

Yes, the LAER framework works for negotiation and demo stages. It applies across discovery, demos, negotiations, and closing conversations to manage price, timing, authority, risk, and competition objections consistently throughout the entire sales cycle.

Can I combine LAER talk tracks with other sales coaching skills?▼

Yes, you can combine LAER talk tracks with other sales coaching skills. The framework is adaptable to context, allowing you to integrate it with other tools for tailored responses or escalations when managing complex deals.

What is the best way to validate an objection is resolved before closing?▼

The best way to validate an objection is resolved before closing is to use the optional Confirm step in the LAER sequence. After responding to the objection, Confirm checks that the customer agrees the concern is addressed, then summarizes the path forward.