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launch

Plan phased product launches across owned, rented, and borrowed marketing channels.

Updated Jun 30, 2026
Search Tags:#product launch#go-to-market#launch strategy#waitlist#Product Hunt#feature announcement#early access
One-click install
npx skills add https://github.com/kaitoartz/dotfiles --skill launch-kaitoartz
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: launch
Source: https://github.com/kaitoartz/dotfiles/tree/main/dot_agents/skills/launch
Command: npx skills add https://github.com/kaitoartz/dotfiles --skill launch-kaitoartz

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Launching a product or feature without a structured plan leads to missed audiences, wasted momentum, and one-day spikes that fade. This Skill provides a complete launch strategy framework so every release builds compounding attention and converts interest into users. ## Core Features & Use Cases - ORB Channel Framework: Structure launch marketing across Owned (email, blog, community), Rented (social, marketplaces), and Borrowed (guest content, influencers) channels, funneling all attention back to owned assets. - Five-Phase Launch Approach: Progress from internal testing through alpha, beta, and early access to a full public launch, with concrete actions and goals per phase. - Product Hunt Playbook: Prepare listings, engage all day on launch day, and convert traffic afterward, backed by case studies like SavvyCal and Reform. - Use Case: A SaaS team about to ship a major feature uses this Skill to build a waitlist, stagger teaser content, run a Product Hunt launch, and set up post-launch onboarding emails. ## Quick Start Help me plan a launch strategy for our new reporting feature shipping next month, including a Product Hunt launch and post-launch email sequence.

Frequently Asked Questions about launch

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan a product launch for a SaaS feature?▼

Use the five-phase approach: internal launch for feedback, alpha for external validation, beta for buzz, early access for controlled expansion, then full launch with announcements across email, blog, social, and in-app touchpoints.

How to launch successfully on Product Hunt?▼

Build relationships with supporters beforehand, optimize your tagline, visuals, and demo video, and engage in communities before pitching. On launch day, respond to every comment and direct traffic to your site to capture email signups.

What is the difference between owned, rented, and borrowed channels?▼

Owned channels (email, blog, community) give direct audience access without algorithms. Rented channels (social media, marketplaces) provide visibility you don't control. Borrowed channels (podcasts, influencers) tap into someone else's audience for instant credibility.

Should I use Product Hunt for every product launch?▼

No. Product Hunt suits reaching tech-savvy early adopters but is competitive, produces short-lived traffic spikes, and demands significant preparation. Weigh it against your audience fit and always convert its traffic into owned relationships.

What should I do after launch day to keep momentum?▼

Set up an automated onboarding email sequence, include the announcement in roundup emails, publish competitor comparison pages, create an interactive demo, and stagger future feature announcements to sustain engagement.

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