launch

Plan phased product launches and go-to-market strategies for SaaS products.

Updated May 28, 2026
One-click install
npx skills add https://github.com/marcosbatallas99/Marketing --skill launch-marcosbatallas99
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: launch
Source: https://github.com/marcosbatallas99/Marketing/tree/main/skills/launch
Command: npx skills add https://github.com/marcosbatallas99/Marketing --skill launch-marcosbatallas99

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill eliminates the disorganization and guesswork that lead to low-impact product launches and feature announcements that fail to build momentum, capture early adopters, and convert interest into paying users, especially for SaaS teams, founders, and marketers without dedicated launch expertise.

Core Features & Use Cases

  • ORB Channel Framework: Guides users to structure launch marketing across owned, rented, and borrowed channels to build sustainable, direct audience relationships.
  • 5-Phase Launch Process: Provides a step-by-step timeline from internal user testing to full public launch, with clear goals and actionable steps for each phase.
  • Platform-Specific Tactics: Includes dedicated guidance for Product Hunt launches, feature update announcements, and post-launch adoption and retention strategies.
  • Use Case: A bootstrapped B2B SaaS team launching a new design review tool with a 500-subscriber email list and 2k Twitter followers can use this Skill to map their existing channels to the ORB framework, build a 6-week phased launch timeline, and prepare a high-converting Product Hunt listing.

Quick Start

Use the launch skill to create a 6-week go-to-market plan for your new design review tool, including pre-launch waitlist building, Product Hunt preparation, and a full launch day checklist.

Frequently Asked Questions about launch

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a go-to-market plan for a new SaaS product launch?

A go-to-market plan for a SaaS product launch requires mapping owned, rented, and borrowed channels to build audience relationships. You can structure a 5-phase timeline from internal testing to public release, preparing assets for each stage.

What is the ORB framework for product launch channel strategy?

The ORB channel framework structures product launch marketing across Owned, Rented, and Borrowed channels. This approach builds sustainable, direct audience relationships rather than relying on a single platform for your feature announcement traffic.

How do I prepare a Product Hunt launch for a feature announcement?

Preparing a Product Hunt launch involves creating a high-converting listing within a phased timeline. You align the feature announcement with your existing 500-subscriber email list and 2k Twitter followers to drive initial engagement and visibility.

Can I use this launch strategy for a bootstrapped B2B SaaS team with a small audience?

Yes, this launch strategy works for bootstrapped B2B SaaS teams with small audiences. You can map a 500-subscriber email list and 2k Twitter followers into the ORB framework to build a 6-week phased go-to-market timeline.

What are the phases of a SaaS product launch timeline?

A SaaS product launch timeline uses a 5-phase process from internal user testing to full public launch. Each phase provides clear goals and actionable steps to maintain post-launch adoption and retention momentum for digital products.

How do I maintain post-launch adoption and retention for a digital product?

Maintaining post-launch adoption and retention requires dedicated post-launch strategies after the public release. You apply specific momentum maintenance techniques to keep early adopters engaged and convert initial interest into paying SaaS users.