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launch-strategy

Plan phased product launches across owned, rented, and borrowed channels.

579|73|Updated Jan 24, 2026
Search Tags:#go-to-market#launch#channel-strategy#waitlist#phased-launch#marketing-planning#product-hunt
One-click install
npx skills add https://github.com/aitytech/agentkits-marketing --skill launch-strategy-aitytech
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: launch-strategy
Source: https://github.com/aitytech/agentkits-marketing/tree/main/.claude/skills/launch-strategy
Command: npx skills add https://github.com/aitytech/agentkits-marketing --skill launch-strategy-aitytech

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Plans for product launches can be fragmented and slow; this skill provides a repeatable framework to create phased launches, align channels, and sustain momentum.

Core Features & Use Cases

  • Three-channel ORB framework (Owned, Rented, Borrowed) for launch planning.
  • Five-phase launch approach with concrete actions per phase.
  • Product Hunt launch readiness and post-launch momentum strategies.
  • Ongoing launch strategy with a prioritization matrix for updates.

Quick Start

Outline a complete phased launch plan for a new feature, including channel strategy and the first 90-day sequence.

Frequently Asked Questions about launch-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan a phased product launch across multiple marketing channels?▼

A phased product launch coordinates rollout actions across owned, rented, and borrowed channels to build sustained momentum. This framework covers waitlists, early access, feature announcements, and post-launch momentum strategies.

What is the ORB framework for go-to-market channel strategy?▼

The ORB framework for go-to-market channel strategy segments your marketing avenues into Owned, Rented, and Borrowed channels. This categorization aligns launch actions to maximize reach and sustain momentum across different platform types.

How do I prepare a Product Hunt launch for a new feature?▼

Prepare a Product Hunt launch by assessing readiness within a structured five-phase approach. This aligns waitlists, early access, and external announcements to build momentum specifically for the platform's release day.

Can I use this launch planning framework for ongoing product updates?▼

Use this framework for ongoing product updates by applying a prioritization matrix. This structures continuous rollout scenarios and maintains post-launch momentum for feature announcements over time.

What's the best way to structure a 90-day launch sequence for a new product?▼

Structure a 90-day launch sequence by dividing it into a five-phase approach. You define concrete actions per phase, aligning internal and external rollout scenarios from waitlist generation to post-launch momentum strategies.

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