launch-strategy

Plan a SaaS product launch by applying a five-phase approach—Internal, Alpha, Beta, Early Access, and Full Launch—using the ORB channel framework to capture attention and convert interest into active users.

The ORB framework for go-to-market channel strategy categorizes outreach into owned, rented, and borrowed channels, guiding messaging and ownership allocation across each phase of your product launch.

Execute a phased beta and early access launch by following structured milestones and success metrics for alpha and beta programs, ensuring progressive momentum building before your full launch.

The best way to plan a Product Hunt launch is to integrate it as your full launch phase, following it with a post-launch cadence focused on ongoing optimization, follow-ups, and ecosystem growth.

Yes, you can use this launch planning framework for waitlist generation and internal pilot programs, as it provides concrete actions and phase-specific milestones starting from your internal launch.

No specific tools or dependencies are required to run a phase-gate product launch; the framework provides a repeatable structure encoding channel strategy and post-launch optimization directly into your workflow.