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positioning-workshop

Guide product managers through structured discovery to define product positioning.

8|1|Updated Dec 28, 2025
Search Tags:#messaging#value proposition#positioning#product strategy#market research#competitive analysis
One-click install
npx skills add https://github.com/officebeats/beats-pm-kit --skill positioning-workshop-officebeats
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: positioning-workshop
Source: https://github.com/officebeats/beats-pm-kit/tree/main/.agent/skills/positioning-workshop
Command: npx skills add https://github.com/officebeats/beats-pm-kit --skill positioning-workshop-officebeats

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps product managers clarify and articulate their product's strategic positioning by systematically defining the target customer, their unmet needs, the product category, key benefits, and competitive differentiation. It combats vague messaging and ensures strategic alignment before major product or marketing initiatives.

Core Features & Use Cases

  • Guided Positioning Framework: Walks users through a structured, question-based workshop.
  • Adaptive Questioning: Tailors questions based on provided product context (B2B/B2C, new/existing product).
  • Output Generation: Creates a Geoffrey Moore-style positioning statement.
  • Use Case: Use this Skill when launching a new product to ensure all stakeholders agree on who the product is for, what problem it solves, and why it's different from alternatives.

Quick Start

Run a positioning workshop for our new B2B analytics product.

Frequently Asked Questions about positioning-workshop

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a product positioning statement?▼

A product positioning statement is created by systematically defining the target customer, unmet needs, product category, benefits, and competitive differentiation to produce a Geoffrey Moore-style statement.

What is a Geoffrey Moore positioning framework?▼

The Geoffrey Moore positioning framework is a structured method to define target customers, unmet needs, product category, key benefits, and competitive differentiation to align stakeholders on strategic messaging.

How do I align stakeholders on product messaging before a launch?▼

Align stakeholders on product messaging by running a structured discovery workshop that adaptively questions target customers and competitive differentiation to output a clear positioning statement.

Can I use a positioning workshop for a new B2B product?▼

Yes, you can use a positioning workshop for a new B2B product because it uses adaptive questioning to tailor the discovery process based on your specific product context and audience.

How do I define my product's competitive differentiation?▼

Define your product's competitive differentiation by systematically analyzing market research and unmet needs through a structured discovery process to clarify why your product is different from alternatives.

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