positioning-workshop

Guides product managers through positioning workshops to create Geoffrey Moore positioning statements.

Updated Aug 18, 2024

Search Tags:#messaging #positioning #differentiation #workshop #product-strategy #geoffrey-moore #customer-needs

Ready to run

npx skills add https://github.com/ch-m-n/dotfile --skill positioning-workshop-ch-m-n

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: positioning-workshop
Source: https://github.com/ch-m-n/dotfile/tree/main/opencode/skills/positioning-workshop
Command: npx skills add https://github.com/ch-m-n/dotfile --skill positioning-workshop-ch-m-n

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill eliminates fuzzy messaging by guiding product managers through a structured discovery process that surfaces the right target customer, unmet need, category, benefit, and differentiation before stakeholder alignment.

Core Features & Use Cases

Structured Flow: Asks up to five adaptive questions (target customer, unmet need, category, benefit, differentiation) and records responses in a Geoffrey Moore positioning statement.
Facilitation Protocol: Partners with the workshop-facilitation skill to enforce one-question turns, progress labels, interruption handling, and numbered recommendations for stakeholder workshops.
Evidence-Based Output: Uses real context (marketing materials, customer feedback, competitive intel) to deliver an actionable positioning statement suitable for PRDs, launch plans, or marketing content.

Quick Start

Run the positioning workshop to clarify messaging for our B2B analytics product.

Frequently Asked Questions about positioning-workshop

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I clarify fuzzy product messaging before writing a PRD?▼

To clarify fuzzy messaging before a PRD, you need structured product positioning that defines target segments, unmet needs, and differentiation. A guided workshop using the Geoffrey Moore template surfaces these elements to ensure stakeholder alignment on strategy.

What is the best way to run a positioning workshop with stakeholders?▼

Running a positioning workshop requires a facilitation protocol enforcing one-question turns, progress labels, and interruption handling. The process asks up to five adaptive questions covering target customer, unmet need, category, benefit, and differentiation to build evidence-based strategy.

How does the Geoffrey Moore positioning statement template work for product strategy?▼

The Geoffrey Moore positioning statement template structures product strategy by capturing target customer, unmet need, category, benefit, and differentiation. It records workshop responses into an actionable format suitable for launch plans and marketing materials.

When should I use a structured positioning workshop instead of direct messaging?▼

Use a structured positioning workshop when messaging feels fuzzy or misaligned before launch plans, and when stakeholders need alignment on strategy. It applies adaptive questioning to discover evidence-based differentiation rather than relying on direct assumptions.

Can I use existing marketing materials and customer feedback to define product differentiation?▼

Yes, existing marketing materials, customer feedback, and competitive intel can be used as real context to define product differentiation. The workshop uses this evidence to deliver an actionable positioning statement rather than relying on subjective assumptions.