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launch-strategy

Plan product launches with ORB channel strategy and 5-phase roadmap.

1|Updated May 10, 2026
Search Tags:#product launch#go-to-market#launch checklist#launch strategy#product hunt#feature announcement#saas launch
One-click install
npx skills add https://github.com/Avihusitton/gil-therapy --skill launch-strategy-avihusitton
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: launch-strategy
Source: https://github.com/Avihusitton/gil-therapy/tree/main/.agents/skills/launch-strategy
Command: npx skills add https://github.com/Avihusitton/gil-therapy --skill launch-strategy-avihusitton

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill eliminates the guesswork and disorganization that lead to low-impact product launches that fail to capture audience attention, build pre-launch momentum, or convert interest into active users.

Core Features & Use Cases

  • ORB Channel Strategy: Framework to prioritize owned, rented, and borrowed marketing channels for maximum reach and long-term audience ownership.
  • 5-Phase Launch Roadmap: Step-by-step guidance for internal, alpha, beta, early access, and full launches tailored to any product or feature release.
  • Product Hunt Specialization: Dedicated tactics for planning, executing, and following up on Product Hunt launches to maximize visibility and early adopter credibility.
  • Post-Launch Recovery: Actionable steps to diagnose underperforming launches and rebuild momentum for releases that fall short of goals.
  • Use Case: A bootstrapped SaaS team with a small email list launching a new project management feature can use this Skill to map their limited owned channels, identify relevant podcast guests for borrowed audience reach, and build a 6-week phased launch timeline.

Quick Start

Use the launch-strategy skill to create a go-to-market plan for your new SaaS feature launch with a 4-week timeline and waitlist strategy.

Frequently Asked Questions about launch-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan a SaaS go-to-market strategy for a new feature launch?▼

A SaaS go-to-market strategy requires a structured 5-phase launch roadmap covering internal, alpha, beta, early access, and full release stages to build momentum and convert audience interest into active users.

What is the ORB channel strategy for product launches?▼

The ORB channel strategy is a framework that prioritizes owned, rented, and borrowed marketing channels to maximize launch reach while ensuring long-term audience ownership for your product or feature release.

How do I execute a Product Hunt launch for my software product?▼

Executing a Product Hunt launch involves dedicated tactics for planning, executing, and following up on your release to maximize visibility and establish early adopter credibility within the platform's community.

What is the best way to recover momentum from an underperforming product launch?▼

The best way to recover momentum from an underperforming product launch is to apply actionable post-launch recovery steps that diagnose performance gaps and rebuild audience interest for your release.

Can I use a phased launch roadmap for a bootstrapped SaaS team with a small email list?▼

Yes, a bootstrapped SaaS team with a small email list can use a phased launch roadmap to map limited owned channels, identify borrowed audience reach like podcasts, and build a targeted launch timeline.

When do I need a go-to-market checklist for a feature announcement?▼

You need a go-to-market checklist for a feature announcement when preparing for public releases, beta rollouts, or feature updates to eliminate disorganization and ensure high-impact audience conversion.

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