launch-strategy

A phased SaaS product launch using the ORB framework organizes activities across Owned, Rented, and Borrowed channels through five distinct phases: Internal, Alpha, Beta, Early Access, and Full Launch. This approach maximizes momentum by pairing each phase with concrete action checklists, channel choices, and targeted messaging guidance for sustained execution.

The five phases of a go-to-market launch strategy are Internal, Alpha, Beta, Early Access, and Full Launch. This structured approach scales your rollout progressively, applying specific checklists and channel choices at each stage to build momentum before reaching the Full Launch phase.

To sustain momentum after a full product launch, apply post-launch tactics such as preparing a Product Hunt campaign and executing ongoing update strategies. These actions keep your audience engaged across owned channels and maintain growth after the initial launch spike.

Yes, the phased launch approach includes specific Product Hunt preparation as part of its post-launch momentum strategies. You can integrate your Product Hunt campaign into the Full Launch phase or execute it immediately after to maximize visibility and sustain growth.

To generate a complete launch plan, you need to provide product context, audience data, available owned channels, timelines, and readiness assets. These inputs allow the framework to produce actionable checklists, channel choices, and messaging guidance for your phased rollout.