launch-strategy

Plan product launches and feature announcements using phased frameworks and channel strategies.

Updated Jul 29, 2026

Search Tags:#product launch #go-to-market #launch checklist #product hunt #feature announcement #saas marketing #early access

Ready to run

npx skills add https://github.com/chrisschouk/chrisscho-uk-marketing-skills --skill launch-strategy-chrisschouk

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: launch-strategy
Source: https://github.com/chrisschouk/chrisscho-uk-marketing-skills/tree/main/skills/_parked/launch-strategy
Command: npx skills add https://github.com/chrisschouk/chrisscho-uk-marketing-skills --skill launch-strategy-chrisschouk

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Launching a product or feature without a structured plan leads to missed audiences, weak momentum, and wasted effort. This Skill provides a repeatable framework for planning launches across owned, rented, and borrowed channels, from internal testing through full public release. ## Core Features & Use Cases - ORB Channel Framework: Structures launch marketing across Owned (email, blog), Rented (social, marketplaces), and Borrowed (partnerships, influencers) channels. - Five-Phase Launch Approach: Guides Internal, Alpha, Beta, Early Access, and Full Launch stages with concrete actions per phase. - Product Hunt Playbook: Covers pre-launch preparation, launch-day engagement, and post-launch follow-up with real case studies. - Use Case: A SaaS team with 500 email subscribers launching in 6 weeks gets a phased timeline, channel-specific tactics, and a launch day checklist tailored to their audience size. ## Quick Start Ask the assistant to plan a launch for your product or feature, including your timeline, current audience size, and available channels.

Frequently Asked Questions about launch-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I plan a product launch for a SaaS product?▼

Use the five-phase approach: Internal launch for feedback, Alpha for external validation, Beta for buzz building, Early Access for controlled expansion, then Full Launch with open signups. Map each phase to your timeline and assign tactics across owned, rented, and borrowed channels.

How to launch on Product Hunt successfully?▼

Start preparation 2-4 weeks early by building supporter relationships, optimizing your tagline, visuals, and demo video, and engaging communities before pitching. On launch day, respond to every comment in real time and direct traffic to your site to capture email signups.

What is the ORB framework for launch marketing?▼

ORB stands for Owned, Rented, and Borrowed channels. Owned channels like email lists compound over time, rented channels like social media provide speed but no control, and borrowed channels like podcasts and influencers give instant credibility. Everything should funnel back to owned channels.

How should I announce a major feature update versus a full launch?▼

Major feature updates warrant a targeted campaign: announcement email, blog post, social posts, and in-app notification, but not a full multi-channel launch. Minor updates belong in the changelog. Use the major/medium/minor matrix to scale effort appropriately.

What should I do if my product launch flopped?▼

Diagnose whether the cause was insufficient pre-launch audience building, wrong channels, or weak messaging. Analyze which channels produced your existing signups, double down on those, gather testimonials from early users, and run a 30-day recovery plan with new distribution channels.

When should I not rely on Product Hunt for a launch?▼

Product Hunt delivers short-lived traffic spikes and is highly competitive, so it should not be your only channel. If your audience is not tech early adopters or you lack preparation time, prioritize owned channels and borrowed audiences like podcasts and partnerships instead.