launch-strategy

A multi-channel product launch strategy uses the ORB framework to coordinate Owned, Rented, and Borrowed channels across five phases. This approach builds momentum, converts interest into users, and reduces launch risk through structured timeline mapping.

The ORB framework categorizes launch channels into Owned, Rented, and Borrowed. It guides strategic channel selection and coordination across email, social, and partnerships to ensure comprehensive market coverage during a product launch.

Mapping a launch timeline involves applying a five-phase approach: Internal, Alpha, Beta, Early Access, and Full Launch. This structure sequences feature announcements strategically to sustain momentum and guide post-launch activities.

Yes, a phased launch strategy includes specific preparation and post-launch follow-up tactics for Product Hunt. It frames feature updates as major, medium, or minor to align multi-channel tactics with the announcement scale.

Coordinating feature announcements requires applying multi-channel tactics across owned, rented, and borrowed channels. Using a structured five-phase launch model ensures updates are framed correctly and deployed effectively to maximize reach.

Sustaining post-launch momentum requires ongoing update strategies and structured follow-up activities. The framework provides tactics for post-launch phases to maintain user engagement and continue converting interest after the initial release.