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product-marketing

Generate product positioning, messaging pillars, and launch narratives for product marketing.

4|2|Updated Feb 2, 2026
Search Tags:#messaging#value proposition#positioning#product marketing#launch strategy#GTM enablement
One-click install
npx skills add https://github.com/propane-ai/kits --skill product-marketing-propane-ai
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: product-marketing
Source: https://github.com/propane-ai/kits/tree/main/plugins/Marketing/skills/product-marketing
Command: npx skills add https://github.com/propane-ai/kits --skill product-marketing-propane-ai

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill addresses the challenge of clearly defining and communicating a product's value, positioning, and market differentiation, ensuring consistent and effective messaging across all channels.

Core Features & Use Cases

  • Positioning Framework: Develop clear, concise product positioning statements.
  • Messaging Pillars: Define key themes that support the core message and address audience needs.
  • Value Propositions: Articulate customer-centric benefits that highlight differentiation.
  • Launch Narrative: Create compelling stories for product launches.
  • Sales/GTM Enablement: Equip sales teams with battlecards and demo narratives.
  • Use Case: When launching a new feature, use this skill to develop a cohesive launch narrative, define key messaging pillars, and create sales enablement materials that highlight the feature's unique value proposition.

Quick Start

Use the product marketing skill to develop positioning and messaging pillars for a new AI-powered project management tool targeting small businesses.

Frequently Asked Questions about product-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product positioning statement for a new feature?▼

To create a product positioning statement, you need to define your target audience, product category, and competitive landscape. This ensures your positioning clearly communicates market differentiation and addresses specific audience needs effectively.

What is the best way to develop value propositions that highlight product differentiation?▼

Developing value propositions requires articulating customer-centric benefits that highlight differentiation. By leveraging audience definition frameworks, you can ensure your messaging pillars directly address customer needs and clearly demonstrate unique product value.

How do I build a GTM enablement battlecard for my sales team?▼

Building a GTM enablement battlecard involves defining key messaging pillars and competitive analysis proof points. This equips sales teams with structured demo narratives that articulate your product's unique value proposition against the competitive landscape.

Can I generate a launch narrative for a small business product using this approach?▼

Yes, you can generate a launch narrative for a small business product by providing structured input on the target audience and product category. This allows you to craft compelling stories and cohesive messaging tailored to that specific market segment.

What inputs are required to generate messaging pillars and sales enablement materials?▼

Generating messaging pillars and sales enablement materials requires structured input on your target audience, product category, and competitive landscape. This information grounds the frameworks used for audience definition, differentiation, and proof point creation.

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