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chriswestt
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launch-strategy

Plan product launches across owned, rented, and borrowed channels.

Updated Apr 21, 2026
Search Tags:#launch#gtm#product-launch#owned-channels#product-hunt#orb-framework#borrowed-channels
One-click install
npx skills add https://github.com/chriswestt/claude-skills --skill launch-strategy-chriswestt
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: launch-strategy
Source: https://github.com/chriswestt/claude-skills/tree/main/launch-strategy
Command: npx skills add https://github.com/chriswestt/claude-skills --skill launch-strategy-chriswestt

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps product teams plan and execute launches, feature announcements, and GTM campaigns with a structured framework that drives attention, signups, and momentum.

Core Features & Use Cases

  • ORB Framework: Organizes launch momentum across Owned, Rented, and Borrowed channels to maximize reach and control.
  • Five-Phase Launch Approach: Internal launch, Alpha, Beta, Early Access, and Full Launch with actionable tasks and timelines.
  • Product Hunt & post-launch strategy: Guidance for external visibility, partnerships, and ongoing momentum after launch.
  • Launch Checklist & Playbooks: Ready-to-use templates for pre-launch, launch day, and post-launch activities.

Quick Start

Create a six-week launch plan using the ORB framework with owned, rented, and borrowed channels.

Frequently Asked Questions about launch-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I structure a SaaS product launch across multiple marketing channels?▼

Plan your SaaS product launch across five phases: Internal, Alpha, Beta, Early Access, and Full Launch. This structured approach provides actionable tasks and timelines for coordinating comprehensive feature announcements.

What is the ORB framework for go-to-market campaigns?▼

The ORB framework organizes launch momentum across Owned, Rented, and Borrowed channels to maximize reach and control during go-to-market campaigns. It helps coordinate asset creation and channel mapping for product launches.

Can I use this approach for beta launches and waitlist management?▼

Yes, this approach applies directly to SaaS beta launches and waitlists. It provides a living launch checklist and structured timeline to drive attention, signups, and post-launch momentum for tech products.

How do I plan a Product Hunt launch and maintain post-launch momentum?▼

Plan a Product Hunt launch by integrating it into the Full Launch phase of the ORB framework. Maintain post-launch momentum using provided strategies for external visibility and ongoing partnerships.

Do I need a specific launch timeline to use this product launch checklist?▼

Yes, you need a clear launch timeline and channel mapping before using this framework. It provides ready-to-use checklists and playbooks for pre-launch, launch day, and post-launch activities.

What's the best way to coordinate feature announcements for tech products?▼

The best way to coordinate feature announcements is using a five-phase launch approach with a living launch checklist. This ensures structured asset creation and channel mapping across owned, rented, and borrowed platforms.

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