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launch-strategy

Plan product launches using the ORB framework and five-phase approach.

43.6k|6.9k|Updated Jan 15, 2026
Search Tags:#product launch#go-to-market#product marketing#launch#Product Hunt#feature release
One-click install
npx skills add https://github.com/coreyhaines31/marketingskills --skill launch-strategy-coreyhaines31
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: launch-strategy
Source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/launch-strategy
Command: npx skills add https://github.com/coreyhaines31/marketingskills --skill launch-strategy-coreyhaines31

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps users plan and execute product launches, feature announcements, and release strategies, ensuring maximum visibility and user adoption.

Core Features & Use Cases

  • Launch Frameworks: Utilizes the ORB (Owned, Rented, Borrowed) framework for multi-channel promotion.
  • Phased Approach: Guides users through a five-phase launch process (Internal, Alpha, Beta, Early Access, Full Launch).
  • Product Hunt Strategy: Provides tactics for a successful Product Hunt launch.
  • Post-Launch Momentum: Offers strategies for sustained engagement and adoption after the initial launch.
  • Use Case: Planning the go-to-market strategy for a new SaaS feature, including identifying target channels, crafting messaging, and scheduling promotional activities.

Quick Start

Use the launch-strategy skill to plan a beta launch for a new mobile app.

Frequently Asked Questions about launch-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan a product launch strategy for a new SaaS feature?▼

Plan a product launch strategy by defining owned, rented, and borrowed channels using the ORB framework, then guide users through a five-phase process covering internal, alpha, beta, early access, and full launch stages.

What is the ORB framework for go-to-market planning?▼

The ORB framework for go-to-market planning categorizes promotional channels into owned, rented, and borrowed spaces to maximize market penetration and user engagement during a feature release.

How do I execute a Product Hunt launch for a new product?▼

Execute a Product Hunt launch by applying specific promotional tactics designed within a broader product launch strategy to maximize visibility and drive initial user adoption.

What are the standard phases for a feature release rollout?▼

Standard feature release rollout phases include internal, alpha, beta, early access, and full launch, ensuring structured market penetration and sustained post-launch adoption.

How do I maintain post-launch momentum for a product announcement?▼

Maintain post-launch momentum by implementing targeted adoption tactics that sustain user engagement after the initial product announcement and full launch activities conclude.

Can I use this launch strategy for a mobile app beta release?▼

Yes, you can use this launch strategy to plan a beta launch for a new mobile app by leveraging the five-phase approach and defining appropriate multi-channel promotion.

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