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launch-strategy

Plan and execute SaaS product launches using the ORB framework across five phases.

Updated Apr 14, 2026
Search Tags:#go-to-market#launch#saas#product-management#campaign-planning#orb-framework
One-click install
npx skills add https://github.com/gerald-ica/opencode-config-snapshot --skill launch-strategy-gerald-ica
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: launch-strategy
Source: https://github.com/gerald-ica/opencode-config-snapshot/tree/main/opencode/skills/launch-strategy
Command: npx skills add https://github.com/gerald-ica/opencode-config-snapshot --skill launch-strategy-gerald-ica

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Launch planning for SaaS products is complex, requiring coordination across channels, audiences, and timing to gain momentum and conversions.

Core Features & Use Cases

  • ORB Framework guidance for Owned, Rented, and Borrowed channels to structure launch strategy.
  • Five-Phase Launch Approach (Internal, Alpha, Beta, Early Access, Full Launch) with concrete actions and goals.
  • Product Hunt launch preparation and best practices.
  • Post-launch product marketing and ongoing launch cadence to sustain momentum.
  • Launch end-to-end checklist and pragmatic templates for team alignment.

Quick Start

Plan your owned, rented, and borrowed channels to a five-phase launch plan and generate a concise launch checklist.

Frequently Asked Questions about launch-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
What is the ORB framework for SaaS go-to-market planning?▼

The ORB framework structures your SaaS go-to-market strategy by categorizing channels into Owned, Rented, and Borrowed. It helps allocate launch assets and coordinate campaign planning across these distinct channel types to build momentum and acquire users efficiently.

How do I plan a SaaS product launch using a phased approach?▼

Plan your SaaS product launch by executing five sequential phases: Internal, Alpha, Beta, Early Access, and Full Launch. Each phase has specific actions and goals tailored to your audience size and timeline, culminating in a comprehensive launch-day plan and step-by-step checklist.

When should I include Product Hunt in my launch campaign planning?▼

Product Hunt is an optional channel you can integrate into your full launch phase. You should prepare for it by following specific best practices during campaign planning to maximize visibility and user acquisition momentum on launch day.

Can I use a phased launch strategy for a small audience and short timeline?▼

Yes, the five-phase launch approach is explicitly tailored to your specific audience size and timeline. It adjusts channel allocations and asset requirements to fit your scale, ensuring your product launch remains effective even with limited early access users.

What's the best way to sustain momentum after a SaaS product launch?▼

Sustain post-launch momentum by implementing ongoing product marketing and a continuous launch cadence. The framework provides pragmatic templates for team alignment and an end-to-end checklist to maintain coordinated campaign efforts after the initial full launch.

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