launch-strategy

A phased SaaS launch sustains momentum by coordinating messaging and channels across five distinct phases: Internal, Alpha, Beta, Early Access, and Full Launch. This approach aligns teams and converts early interest into active users.

The ORB framework structures product marketing by distributing go-to-market tasks across Owned, Rented, and Borrowed channels. It ensures a multi-phase product launch builds momentum across all available platforms.

Preparing for a Product Hunt launch involves mapping specific preparation workflows and post-launch marketing tactics within your broader five-phase rollout. This ensures ongoing momentum and maximizes visibility on launch day.

Yes, this go-to-market framework applies directly to SaaS feature announcements and campaigns. It provides phase-by-phase tasks, checklists, and templates to align teams and execute multi-channel rollouts effectively.

Coordinating waitlist users during a beta launch requires mapping them into the five-phase rollout strategy, specifically transitioning from Alpha to Early Access. This phased approach manages expectations and sustains user momentum.