What problem does it solve?
This skill helps you turn vague launch intentions into a clear, phased go-to-market plan that drives attention, captures feedback, and converts interest into signups or paying customers.
Core Features & Use Cases
- ORB Framework (Owned, Rented, Borrowed Channels): Design a launch distribution strategy that routes visibility into owned channels like email and your site.
- Five-Phase Launch Approach: Structure internal launch, alpha, beta, early access, and full launch with goal-aligned actions for each stage.
- Product Hunt Launch Strategy: Prepare a day-of execution plan (relationships, listing optimization, real-time engagement) and post-launch follow-up to convert traffic into owned audiences.
- Post-Launch Momentum & Prioritization: Plan ongoing announcements using major/medium/minor update tactics to sustain adoption and retention over time.
Quick Start
Ask for a phased launch plan for your new SaaS feature that includes owned, rented, and borrowed channels plus a specific checklist for an upcoming Product Hunt launch.