What problem does it solve?
Launch-strategy helps teams plan product and feature launches that generate attention, convert interest into users, and sustain momentum after the initial announcement. It solves the common problem of scattered launch activity by providing a phased approach, channel prioritization, and repeatable tactics so launches become repeatable growth moments rather than one-off events.
Core Features & Use Cases
- ORB Channel Framework: Guidance to prioritize Owned, Rented, and Borrowed channels and funnel attention into owned assets like email and blog.
- Five-Phase Launch Plan: Concrete steps for Internal, Alpha, Beta, Early Access, and Full Launch stages with actions and goals for each phase.
- Product Hunt & Platform Playbooks: Tactical prep, on-day engagement, and post-launch conversion guidance for Product Hunt and similar channels.
- Post-launch and Ongoing Strategy: Checklists for onboarding, retention, announcement cadence, and prioritization matrix to decide marketing effort by update size.
- Use Case: A SaaS PM preparing a major feature release can use this Skill to create a timeline, messaging, channel plan, and a launch-day checklist tailored to their audience and resources.
Quick Start
Create a phased launch plan for a new SaaS feature that includes target audience, ORB channel strategy, a 5-phase timeline, and Product Hunt preparation.
