launch-strategy

Plan and execute multi-channel product launches using a five-phase framework.

1|Updated Apr 4, 2026
One-click install
npx skills add https://github.com/m0at/claudemd --skill launch-strategy-m0at
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: launch-strategy
Source: https://github.com/m0at/claudemd/tree/main/skills/launch-strategy
Command: npx skills add https://github.com/m0at/claudemd --skill launch-strategy-m0at

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Planning and executing product launches across multiple channels is complex and time-consuming. This Skill provides a repeatable framework to coordinate messaging, assets, and timing so launches consistently gain momentum and attention.

Core Features & Use Cases

  • ORB Framework: Structure launches across three channel types (owned, rented, borrowed) with a focus on owned channels.
  • Five-Phase Launch Approach: Internal launch, alpha, beta, early access, and full launch with defined actions and goals.
  • Product Hunt Launch Strategy: Preparation, engagement on launch day, and post-launch follow-up to convert traffic into owned relationships.
  • Post-Launch Product Marketing: Automated onboarding, momentum maintenance, and updated messaging after launch.
  • Ongoing Launch Strategy: Prioritize updates by impact (major, medium, minor) and space out announcements.
  • Launch Checklist: Pre-launch, launch day, and post-launch items to track progress.

Quick Start

Define your launch goals, select 1–2 owned channels, identify borrowed and rented channels, and map a 5-phase rollout with clear milestones.

Frequently Asked Questions about launch-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan a multi-channel product launch to build momentum?

Plan a multi-channel product launch by applying a five-phase framework—internal launch, alpha, beta, early access, and full launch—coordinating cross-team assets and timing across owned, rented, and borrowed channels to build consistent momentum.

What is the ORB framework for go-to-market channel strategy?

The ORB framework structures go-to-market channel strategy by categorizing distribution into owned, rented, and borrowed channels, prioritizing owned channels to maintain control over audience relationships during a product launch.

How do I execute a Product Hunt launch strategy for a SaaS product?

Execute a Product Hunt launch strategy through pre-launch preparation, active engagement on launch day, and post-launch follow-up designed to convert incoming platform traffic into owned audience relationships.

What's the best way to manage ongoing feature announcements after launch?

Manage ongoing feature announcements by prioritizing updates into major, medium, and minor impact categories, then spacing out releases to maintain post-launch product marketing momentum without overwhelming your audience.

What launch assets do I need for a phased SaaS rollout?

A phased SaaS rollout requires cross-team coordination and specific launch assets including landing pages, waitlists, demos, and messaging templates to ensure consistent momentum across each of the five phases.

Can I use a launch checklist to track pre-launch, launch day, and post-launch tasks?

Yes, you can use a launch checklist to track progress across pre-launch, launch day, and post-launch items, ensuring all cross-team coordination and channel strategy tasks are completed for a successful release.