What problem does it solve?
Planning and executing product launches across multiple channels is complex and time-consuming. This Skill provides a repeatable framework to coordinate messaging, assets, and timing so launches consistently gain momentum and attention.
Core Features & Use Cases
- ORB Framework: Structure launches across three channel types (owned, rented, borrowed) with a focus on owned channels.
- Five-Phase Launch Approach: Internal launch, alpha, beta, early access, and full launch with defined actions and goals.
- Product Hunt Launch Strategy: Preparation, engagement on launch day, and post-launch follow-up to convert traffic into owned relationships.
- Post-Launch Product Marketing: Automated onboarding, momentum maintenance, and updated messaging after launch.
- Ongoing Launch Strategy: Prioritize updates by impact (major, medium, minor) and space out announcements.
- Launch Checklist: Pre-launch, launch day, and post-launch items to track progress.
Quick Start
Define your launch goals, select 1–2 owned channels, identify borrowed and rented channels, and map a 5-phase rollout with clear milestones.