launch-strategy

To plan a product launch across multiple channels, you can use the ORB framework to structure momentum across owned, rented, and borrowed media. This ensures coordinated asset deployment and audience targeting for maximum impact.

The best way to structure a go-to-market campaign is using a five-phase approach: Internal, Alpha, Beta, Early Access, and Full Launch. This progressively de-risks rollout while scaling audience engagement and cross-functional coordination.

The ORB framework works for feature announcements by categorizing promotional channels into Owned, Rented, and Borrowed. It maps specific messaging and assets to each channel type to maximize launch visibility and sustained momentum.

Yes, you can use this approach to coordinate a Product Hunt launch and external amplification. The framework integrates external platforms into the full rollout phase to drive early-stage visibility and audience conversion.

Before executing a product launch strategy, you need to map current assets, define audience context, draft messaging, and assign owners to each channel. This establishes a clear 6-week phased timeline for cross-functional coordination.

To sustain marketing momentum after a full product rollout, implement a post-launch marketing cadence with ongoing updates. This maintains audience engagement and capitalizes on the initial launch visibility over time.