launch-strategy

A product launch plan requires a defined phased timeline from internal prep to full launch, aligning your marketing channels and assets like landing pages and signup forms to capture attention and convert active users.

The ORB launch framework maps your marketing strategy across Owned, Rented, and Borrowed channels to maximize reach, aligning your launch assets and channels to build sustained momentum across different platform types.

Executing a SaaS beta launch involves following a five-phase approach: Internal, Alpha, Beta, Early Access, and Full Launch, with each phase requiring concrete actions, specific demo materials, and aligned marketing channels.

Preparing for a Product Hunt launch requires organizing your owned, rented, and borrowed channels to support the announcement, while post-launch follow-up focuses on ongoing marketing to sustain momentum and retain active users.

Yes, this launch strategy applies to SaaS feature announcements, waitlists, and betas, supporting ongoing post-launch marketing by continuously aligning your marketing channels and assets to maintain momentum.

Before starting a phased product launch, you need a defined launch plan and specific assets including a landing page, signup forms, and demo materials, ready to align with your owned, rented, and borrowed channels.