launch-strategy

A phased product launch breaks the rollout into internal, alpha, beta, early access, and full launch stages. This approach maps specific activities and goals to each phase, helping SaaS teams build momentum and convert interest into active users.

The ORB channel framework prioritizes and coordinates Owned channels like email and community, Rented channels like social media and app stores, and Borrowed channels like partners and podcasts to maximize product launch reach and conversions.

Preparing for a Product Hunt launch requires tactical checklists for pre-launch steps, launch day engagement, and post-launch recovery. Coordinating your owned, rented, and borrowed channels ensures you capture signups and sustain traction after the initial spike.

Structuring a beta launch and early access rollout involves mapping tactics to concrete timelines within a five-phase launch roadmap. This staged approach captures signups and converts waitlisted users by coordinating channel assignments and messaging priorities based on audience size.

You do not need a large marketing team to execute a staged feature launch. The launch roadmap provides channel assignments, messaging priorities, and actionable checklists tailored to your available resources and audience size to maximize conversions.

Maintaining user retention after a full product launch requires a 30-day post-launch recovery plan. This playbook focuses on post-launch engagement and recovery work to sustain momentum and convert initial launch interest into long-term active users.