launch-strategy

Plan a phased product launch by defining specific launch phases, assigning channel tactics, and coordinating post-launch activities. This approach structures your release strategy to maximize attention, adoption, and momentum across owned, rented, and borrowed channels.

The ORB framework is a channel strategy model for product launches that categorizes distribution into owned, rented, and borrowed channels. It guides how to allocate launch tactics across these channels to build and sustain momentum effectively.

Manage momentum after a multi-channel beta release by coordinating structured post-launch activities. This involves using template-driven checklists for internal and external communications to sustain growth and maintain audience attention.

Yes, you can use this for planning launch communications. It provides template-driven checklists designed to structure and coordinate both internal alignment and external announcements throughout your phased launch campaign.

The best way to structure a go-to-market campaign is using a framework-guided launch plan. This defines your launch phases, assigns specific channel tactics using the ORB framework, and coordinates post-launch activities to maximize adoption.

You should avoid a phased launch strategy if your product release requires immediate full availability without staggered rollout steps. This approach relies on coordinating distinct phases and channel mixes, which suits sustained momentum building rather than instant deployment.