What problem does it solve?
Many product teams struggle to turn releases into sustained user growth because they lack a phased playbook, channel prioritization, and a clear checklist for launch day and post-launch retention. This Skill provides structured guidance to avoid one-off launches that fizzle and to convert early interest into owned relationships and measurable growth.
Core Features & Use Cases
- Five-Phase Launch Roadmap: Internal, Alpha, Beta, Early Access, and Full Launch phases with clear objectives for each stage.
- ORB Channel Framework: Prioritize Owned, Rented, and Borrowed channels to build compound, sustainable reach.
- Product Hunt & Regional Playbooks: Practical pre-launch, launch-day, and post-launch tactics, including AU-specific timing and press targets.
- Launch Checklist & Post-Launch Actions: Ready-to-use checklists for pre-launch, launch day, and follow-up including onboarding, analytics, and retention steps.
- Use Case: Plan a SaaS feature release that starts with a small alpha cohort, scales to a beta with influencer seeding, then executes a Product Hunt day and converts traffic into email signups and paid users.
Quick Start
Use the launch-strategy skill to create a five-phase launch plan for your SaaS feature prioritizing owned channels, a Product Hunt playbook, and a post-launch retention checklist.
