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launch-strategy

Plan multi-phase SaaS product launches using the ORB channel framework.

Updated Aug 23, 2026
Search Tags:#marketing#go-to-market#launch#waitlist#product-launch#product-hunt
One-click install
npx skills add https://github.com/Prestonigo/Claude-Skills --skill launch-strategy-prestonigo
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: launch-strategy
Source: https://github.com/Prestonigo/Claude-Skills/tree/main/marketingskills-main/skills/launch-strategy
Command: npx skills add https://github.com/Prestonigo/Claude-Skills --skill launch-strategy-prestonigo

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Plan and execute product launches and feature announcements with a repeatable framework that helps teams build momentum, attract signups, and convert interest into users.

Core Features & Use Cases

  • ORB framework guidance for Owned, Rented, and Borrowed channels
  • Five-phase launch approach (Internal Launch, Alpha, Beta, Early Access, Full Launch)
  • Product Hunt planning and post-launch tactics
  • Post-launch strategy, momentum maintenance, and launch checklists
  • Prompts and templates for cross-team coordination and messaging

Quick Start

Draft a complete 5-phase launch plan for a new feature, using the ORB framework and owned channels first.

Frequently Asked Questions about launch-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan a SaaS product launch across multiple phases?▼

Use the ORB framework to structure your SaaS go-to-market channel mix across Owned, Rented, and Borrowed channels. This framework guides messaging and asset coordination to maximize launch momentum and attract signups effectively.

What is the ORB framework for go-to-market channel mix?▼

The ORB framework structures your go-to-market channel mix across Owned, Rented, and Borrowed channels. It guides messaging and asset coordination to maximize launch momentum and attract signups across your chosen platforms.

How do I coordinate a Product Hunt launch for a new feature?▼

Coordinate a Product Hunt launch by integrating it into your full launch phase alongside post-launch tactics. Plan cross-team coordination, prepare specific assets, and apply momentum maintenance strategies to sustain interest after the initial release.

What's the best way to maintain momentum after a product launch?▼

Maintain post-launch momentum by applying specific post-launch strategy and maintenance checklists. Continue coordinating across teams using the ORB framework to keep signups flowing and convert early interest into active SaaS users.

Does this launch strategy work for early access and beta releases?▼

Yes, the launch strategy explicitly supports Alpha, Beta, and Early Access releases. It provides dedicated prompts and templates for cross-team coordination and messaging tailored to each specific pre-launch and full launch phase.

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